Halloween presents a great opportunity for brands to engage and entertain and also show off their creativity. I look forward to the advertisements every Halloween, but this year only a few stand out. Here they are:
Snickers – Twisted
Snickers delivered once again this Halloween with a fun and spooky advertisement that’s consistent with its “You’re Not You When You’re Hungry” campaign—only this time, the message is, “You get scary when you’re hungry.” This is true.
IKEA – Halloween
In this ad, Ikea Singapore parodied Stanley Kubrick’s classic, The Shining, and recreated the eerie Big Wheel scene inside one of its stores to promote Ikea’s late-night shopping hours. Kudus to the ending and the clever play on words.
GEICO – It’s What You Do
Geico poked fun at horror movie characters and their predictably poor decisions in its horror movie commercial, “It’s What You Do.” The ad is relatable and humorous with a fitting tie-in that’s certainly on-brand.
Something I missed? Share what you think is the best Halloween advertisement of 2014!
Victoria Taylo 