I’m not sure what exactly piqued my interest in inbound marketing. Maybe it was HubSpot’s INBOUND 2014 conference, maybe it was HubSpot’s IPO. Whatever it was, HubSpot made inbound marketing a hot topic, at least in Boston. It certainly caught my attention, and I realized just how important and relevant it is. But what exactly is inbound marketing? This is the question I struggled to answer. And more importantly, how does one do it successfully?
These questions led me once again to HubSpot’s site, only I looked a little deeper this time. I came across HubSpot Academy and all it has to offer: certifications, webinars, examples, user groups, and more. The Inbound Certification, which is open to everyone, seemed like the perfect opportunity to learn and educate myself about inbound marketing. I earned my HubSpot Inbound Certification in one weekend.
The Inbound Certification
The certification consists of eleven courses that cover the core elements of Inbound Methodology. From the essentials of an effective inbound strategy to the fundamentals of blogging to cultivating happy customers, the classes provide a deep and clear understanding of what inbound is all about.
Each class is roughly 45 minutes long, and although this seems like lot to tackle in one weekend, HubSpot does a great job at keeping viewers entertained with amusing images, charts and graphics, along with a catchy tune that somehow didn’t get old. The courses are further broken down into chapters, and each course closes with a few key takeaways and additional resources to clear up any possible confusion. I appreciated the real-life examples provided to illustrate some of the more complex concepts.
For me, the sales and “smarketing” classes were totally foreign. I never learned past the attract and convert elements of the methodology. If this doesn’t make sense to you, don’t worry. Start taking some courses, and HubSpot will clear everything up.
What I Learned
I learned a heck of a lot from the inbound classes, including some best practices for the various social media platforms, the four elements of a quality landing page, and how to best align content with the buyer’s journey. By the end, inbound marketing will make sense, I promise.
I highly recommend this certification program to every marketer, especially college students studying marketing. Inbound is the future of marketing, and sadly, university programs take far too long to catch up. Fear not, this program has got you covered.
The exam consists of 60 multiple-choice and true or false questions that address important lessons from each course. You have 75 minutes to complete the test and three chances to pass it. If you don’t pass the first time, you will have to wait 48 hours before giving it another go. To earn your official certification, you must receive a 75% or higher on your test. The certification is then valid for 13 months from the month you received it.
Here are some tips for passing the exam:
- Watch the classes in a quiet space where you can focus and won’t be distracted—Some lessons are more complex and will require your full attention.
- Take notes as you learn—This will help you make sense of things, and you can refer to your notes as you take the test.
- If something is not clear, use the additional resources provided—Take advantage of the extra resources at the end of each class to really drive home an idea or concept.
- Thoroughly read the study guide provided—HubSpot has an awesome study guide that will prepare you for everything covered on the exam.
- Check out this article—The 45 Inbound Marketing Terms You Should Know
Good luck and happy studying!