Why Google Plus Matters for Marketers

google plus logo

I’ll admit when I first heard about Google+, I wasn’t thrilled. I thought: no, please, not another social networking site. It began to feel like every other day something new came out, and they pushed and pushed, and they were all going to be the next big thing.

Plus (no pun intended), I already had Facebook, Twitter, LinkedIn and Pinterest accounts, which took loads of effort, time, and commitment to stay active. I didn’t need another social media site—or so I thought.

I will tell you: Google+ is necessary for brands and marketers. Here are a few reasons to get on Google Plus:

  • 359 million monthly active users are on Google Plus. This is huge audience your company could be reaching, but isn’t because it’s not on Google+.
  • 70% of business brands have a presence on Google Plus. Who are these brands? Oh, they’re just your competition.
  • Google favors Google+ Pages in search engines results. This could mean a higher ranking for your company on Google search results.
  • +1 is clicked more than 5 billion times a day. Consider a +1 a “vote” for your company, like a favorite on Twitter or Like on Facebook.

P.S. Take a look at the ranking factors for Google search

ranking factors on Google search

  • Google+ is growing at 33% per annum. This is an incredible statistic for a platform just three years old. It’s also beating Facebook.
  • Google+, Twitter, and Facebook are the top three social media sites used by marketers. You should be on all three.
  • Brands’ Google Plus posts generate nearly as much engagement per follower as their Facebook posts and almost twice as much engagement per follower as their Twitter posts.googleplus interactions
  • 20 million unique mobile monthly users are on Google+. If you haven’t heard, mobile is everything.
  • Authorship (your picture + link next to search result) helps improve click-through rates. This helps you build influence.
  • Circles make it easy to group different people into categories and share the right content with the right audience.
  • Google Hangouts. These integrated video chats allow multiple users to “hang out,” or connect, in real-time. Think of all the opportunities to interact and engage.

And in case you’re not convinced, here is an awesome video about Google Plus that should do it for you:

So, next time you tell someone about Google+ and get a reaction like this….

G+ Mean Girls

…you’ll know exactly what to say.

Join me on Google+ and let me know how you like it!

One thought on “Why Google Plus Matters for Marketers

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