Left Brain vs Right Brain

left brain right brain

Photo credit: Huffington Post

Introvert, extrovert, angsty teen, or drama queen? We use labels like these all the time to describe our friends and family, or people we dislike. We might not like to admit it, but the truth is, we naturally group people to fit certain labels, or personality traits. For example, we’ve all known and encountered the control freak, the ditz, the melodramatic—the list goes on.

What many people don’t know is that personality traits are often a result of dominating left-brain or right-brain hemispheres. But what do they mean?

Left Brain

Let’s break it down. Left-brain folks are extremely organized and systematic. They are goal-oriented and rarely absent-minded. Their world runs like clockwork—perfectly planned and in an orderly, linear fashion. A messy room or misplaced items? Not a chance. Left brainers are conscientious and meticulous individuals.

Math and science are a breeze, and complex problems or difficult decisions are handled with ease and expertise. Left brainers break everything down, analyze step by step, and come to a logically based conclusion. They are objective and reality based. They can well adjust in a changing environment and don’t let feelings get in the way of decision-making. Being ruled by emotion or impulses is not in a left brainers nature.

Left brainers like control and knowing. Think of the most recent team project you were part of. Who took over as group leader? Was it you? If so, you’re probably a left brainer. And yes, these were the kids who always sat at the front of the classroom.

While they aren’t risk-takers, left brainers are realistic and are fabulous planners who can be counted on to accomplish tasks. They make a great addition to marketing or public relations agencies due to their fantastic analytical skills and organization.

Fun Facts: Left-brain also indicates a preference for nonfiction, classical music, reading while upright, and dogs over cats. Has anyone come to mind yet?

Right Brain

Right brainers tend to be a little disorganized and can be unpredictable. They are impulsive and function spontaneously, and they aren’t concerned with keeping track of time or prioritizing. A day-planner? What’s that? Right brainers take life as it comes.

They are emotional and intuitive and act on feelings rather than reason. They express themselves through actions or by art and design. Right brainers are creative and visually orientated. These are your artsy friends, and they’re particularly skilled at writing fiction, playing music, and other hands-on activities.

Right brainers are more likely to focus on the “big picture” than the minute details. Can you think of a classmate or coworker who loves to spark philosophical discussions? That’s a right brainer! They have an insatiable desire to explore and understand why things are the way they are. These folks tend to be good with people and make great conversationalists.

While they can be a bit scatter-brained at times, they can be counted on to deliver fresh and innovative ideas. They refuse to be a passive observer and will jump on every opportunity to shake things up. Right brainers make fabulous additions to marketing and PR teams and agencies because of their ability to deliver that groundbreaking campaign idea, slogan, or advertisement!

Fun facts: Right brainers like rock music, fiction, noise, mysteries, multitasking, and cats over dogs.

A Tasty Example

To put it all in simpler terms, I like to use the example of a cupcake—after all, both right-brain and left-brain folks enjoy a cupcake now and then.

Best-cupcake-delicious-cupcakes

Photo credit: http://bit.ly/13NM3LO

The right brainers are the ones to dress the cupcake as if it were a work of art and make it look undeniably delectable, as if Betty Crocker baked it herself!

The left brainers, on the other hand, are the ones to insure all of the ingredients are included, in the proper order, and carried out to the to very last step…with a plan B whipped up just in case!

Well…What If I’m Somewhere In Between?

If you don’t fit neatly into one or the other, don’t worry! Many people possess traits from both sides, and they are equally wanted in the professional world. Marketing and public relations agencies not only look for those at the farthest ends of the pole, but those in the middle as well!

It’s great to have a little bit of both. It means you carry a wide range of knowledge and capabilities that any company would be lucky to have.

In addition, one isn’t better than the other. In fact, it is advantageous for a company to have both types on staff! Finding the perfect balance of left and right brainers can maximize marketing ventures to the fullest potential. Together, they make up a perfect team that achieves exceptional results.

So, are you left-brained, right-brained, or somewhere in between? Take the test and find out for sure!

Right Brain Left Brain Test

Results show that I use my brain equally! What do your results say?

Use The Best Colors For Your Website: color psychology

A lot goes into creating a website, and some aspects (like content) are certainly more important than others (such as color). But that doesn’t mean color is not important. Color is important. 

Many marketers know that color psychology has a huge impact on how people will perceive a business and how they interact with a company and its products.

So, do not carelessly pick your color scheme just to get things done. This is true for your website and your products. A study called Impact of Color on Marketing found that 90 percent of snap judgments made about products are based on color alone.

Another study found that 42 percent of shoppers form an opinion of a website based on design and color scheme, and 52 percent of shoppers don’t visit a website again if they don’t like its aesthetics.

It’s all about brand recognition. Colors play a substantial role in branding and have a big impact on how your brand is perceived. In fact, color increases brand recognition by about 80 percent. Color is important.

Did you ever wonder why there is an overwhelming amount of blue in logos and websites? It’s because it is universally appealing. Blue is honest and trustworthy; blue is safe. Any shade will do. Research shows that blue is the favorite color of the majority of the population, regardless of age and gender.

Favorite Color

Photo found at http://bit.ly/1xIM7oN

least favorite color

Photo found at http://bit.ly/1xIM7oN

A lot of sites go with this approach:

Facebook homepage

Twitter_homepage

Skype

PhotoShop

Maybe blue is even a bit overused, but it is safe and it appeals to most everyone. When to use blue:

  • Does your company succeed off of a high level of trust, like a bank? Choose blue.
  • Does your company appeal to consumer intellect? Choose blue.
  • Does your company appeal to both men and women? Choose blue.

Quick tip: it is important for new brands to specifically target logo colors that ensure differentiation from competitors (if the competition all uses blue, you’ll stand out by using purple).

Another common color used is green. Green symbolizes growth. Think of trees and plants—they grow. Green also signifies health and peacefulness. When people think of green, they think natural, calm, fresh, and full of life.

It is understandable then that big brands like Starbucks and Whole Foods use the color green.

Whole Foods and Starbucks use green to promote their values.

whole foods

starbucks_shared_planet_home_page

Another upside of green is that it’s one of the easiest colors for the human eye to process. Here are a couple of companies that make use of this:

Spotify

Android

When to use green:

  • Does your company want to advance the idea of health? Choose green.
  • Does your company want to create a feeling of wellness or freshness? Choose green.
  • Does your company have anything to do with food, health, or nature? Choose green.

Take a risk with orange. Although orange is on the list of least favorite colors for women, it works for some companies, especially those associated with risk-taking. Think Harley-Davidson motorcycles. The danger is the appeal.

When people think orange, they think energy, vibrancy, excitement, and some risk. Orange also symbolizes confidence and friendliness.

Here are some brands that are successfully using orange:

Home Depot uses orange to appeal to an adventure-taking crowd of DIYers.

Home Depot

Payless uses orange because of its association with “cheap.”

Payless

And some others:

Hubspot

Hooters

When to use orange:

  • Does your company want to inspire a sense of adventure? Choose orange.
  • Does your company want to encourage risk taking? Choose orange.
  • Does your company want to emphasize inexpensive products? Choose orange.

Conclusion: Once you select your color scheme, it’s hard to change it. Give it a lot of thought and get a lot of different input. Be sure you’ve chosen the color most appropriate to your brand, or else people will not make the proper associations and brand recognition, or worse, they won’t return to your site.

Here are some helpful articles:

What color does your online business use? Why?